# Waldo7Labs

> Waldo7Labs is a one-person web studio in Iron Station, NC (Lincoln County), run by Jesse Waldo Chesnut. It builds custom websites, online stores and AI phone and chat assistants for local businesses in Lincoln, Gaston, Catawba, Mecklenburg and Iredell counties. Every job gets one fixed price, quoted up front. Month to month, no long contracts.

Waldo7Labs builds websites for small businesses in Lincolnton, Denver, Iron Station, Maiden, Gastonia and Lincoln County, NC. Phone: (980) 222-1163 (text goes straight to Jesse). Prices: Starter Site $795 at the launch price (usually $1,295), Plus Site $1,995, Basic Care $25 a month, Full Care $69 a month. Most Starter and Plus sites go live about a week after the first payment.

Key facts:

- Owner and builder: Jesse Waldo Chesnut. You deal with him directly; there is no sales team.
- Location: Iron Station, NC 28080. Jesse works from home; there is no storefront or walk-in office.
- Phone: (980) 222-1163. The AI phone assistant answers this number, so calling it is the live demo.
- Email: hello@waldo7labs.com
- Hours: 8 AM to 8 PM, every day. Work runs by phone and screenshare.
- Founded: 2026. Jesse has built websites since 2020 and was an industrial electrician before that.
- Google reviews: 5.0 from 5 reviews.
- Service area: Lincoln, Gaston, Catawba, Mecklenburg and Iredell counties in North Carolina. Clients further away are taken on remotely.
- Pricing: websites start at $795 (Starter Site, launch price for the first 10 local businesses, then $1,295, up to 5 pages). Plus Site from $1,995. Signature Scenes from $2,500. Business System from $3,495. Care plans: Basic $25 a month or $250 a year, Full $69 a month or $690 a year (2 months free yearly). Extra work outside an order is $95 an hour. The exact price for each job is in its proposal, before any work starts. Details: https://waldo7labs.com/pricing
- Sites are built from scratch in React and Next.js. No WordPress, no templates. The client owns the site and the code.
- Social media: Waldo7Labs builds social media tools and integrations (auto-posting, CRM hookups, analytics). It does not manage or post to clients' accounts.

## Services

- [Websites](https://waldo7labs.com/services): Custom websites and online stores for local businesses, built from a blank file and written so Google and AI assistants can read them.
- [AI phone assistant](https://waldo7labs.com/ai): An AI that answers the business phone, books appointments on the calendar, takes messages and texts back missed callers. Also website chat assistants and workflow automation. Call (980) 222-1163 to hear it.
- [Local SEO](https://waldo7labs.com/seo): Google Business Profile setup, local search, page speed and getting found in AI assistant answers.
- [Social media tools](https://waldo7labs.com/services/add-ons#social): Your Instagram posts on your site as a flat add-on, plus quoted hookups for a business's own social accounts. Not account management.
- [Automation and AI tools](https://waldo7labs.com/content-services): Scheduling tools, chatbots, voice agents, booking and bookkeeping integrations.
- [Add-ons](https://waldo7labs.com/services/add-ons): One-time upgrades to a W7 site at flat prices, from $79 (more Google reviews) to $295, including an extra page $95, town pages 3 for $295, blog setup with 3 posts $295 and deposits and pay links $295.
- [Loyalty and giveaways](https://waldo7labs.com/services/loyalty-giveaways): Referral rewards from $395 (hosted, plus $15 a month) or $695 one time, a giveaway wheel and Club that runs itself from $995 setup plus $49 a month (launch price for the first 3 clients, then $1,495 setup), $29 a month with Full Care.
- [Merch Shop add on](https://waldo7labs.com/services/add-ons#merch-shop): Needs a W7 website. A shop on the client's W7 site that sells shirts, hats and mugs with their logo. Printful makes and ships each order; checkout runs on the client's own Stripe and the money goes to them. Flat prices: Setup $595 (launch price $395 for the first 5 shops), design pack $249, extra product $35, seasonal drop $149, upkeep $15 a month or free with Full Care. No cut of sales. No W7 site? A Standalone Merch Store on its own link starts at $1,495 and needs a care plan for hosting.

## Merch Shop demos

- [Merch shop demos](https://waldo7labs.com/merch/demos): Three demo shops for made up local businesses (a diner, a motorcycle shop and a dance studio) that show what a client's Merch Shop looks like. The businesses are invented and the demo checkouts charge nothing.
- [Low Ember BBQ Co. demo](https://waldo7labs.com/merch/demos/low-ember-bbq), [Iron Bell Boxing Club demo](https://waldo7labs.com/merch/demos/iron-bell-boxing), [Wag Lane Grooming demo](https://waldo7labs.com/merch/demos/wag-lane-grooming).

## Pricing and quotes

- [How pricing works](https://waldo7labs.com/pricing): Starting prices and the two care plans. Each build gets one fixed price up front, never billed by the hour.
- [Get a quote](https://waldo7labs.com/quote): Pick what you need, answer a few questions, and Jesse replies within a day with one fixed price.
- [Free site check](https://waldo7labs.com/diagnostics): Free speed and SEO check for any business website.
- [Book a call](https://waldo7labs.com/book): Schedule a phone call with Jesse.

## Areas served

- [Areas I serve](https://waldo7labs.com/locations): Hub for the service area.
- [Iron Station, NC](https://waldo7labs.com/locations/iron-station): Home base, Lincoln County.
- [Lincolnton, NC](https://waldo7labs.com/locations/lincolnton): Lincoln County.
- [Denver, NC](https://waldo7labs.com/locations/denver-nc): Lincoln County.
- [Maiden, NC](https://waldo7labs.com/locations/maiden): Catawba County.
- [Gastonia, NC](https://waldo7labs.com/locations/gastonia): Gaston County.
- [Hickory, NC](https://waldo7labs.com/locations/hickory): Catawba County.
- [Mooresville, NC](https://waldo7labs.com/locations/mooresville): Iredell County.
- [Charlotte, NC](https://waldo7labs.com/locations/charlotte): Mecklenburg County.

## Work

- [Portfolio](https://waldo7labs.com/work): Live client sites you can open and try.
- [Smith Mine](https://waldo7labs.com/work/smith-mine): Fill dirt business in Maiden, NC that prices its own loads online.
- [Bar-B-Q King](https://waldo7labs.com/work/bbq-king): Barbecue restaurant in Lincolnton, NC.
- [Creo Classical Academy](https://waldo7labs.com/work/creo-classical-academy): K-12 school site the office runs itself.
- [Case studies](https://waldo7labs.com/case-studies): Longer write-ups of selected builds.
- [Reviews](https://waldo7labs.com/testimonials): Client reviews.

## About

- [About](https://waldo7labs.com/about): Who Jesse is and how he works.
- [Our story](https://waldo7labs.com/about#story): Where the name comes from. Waldo was Jesse's grandfather, who built his family home by hand.
- [How it works](https://waldo7labs.com/process): The build process from first call to launch.
- [FAQ](https://waldo7labs.com/faq): Common questions about price, timing, ownership and contracts.
- [Contact](https://waldo7labs.com/contact): Phone, email and contact form.
- [Press kit](https://waldo7labs.com/press): Facts, logos and photos for press.

## Optional

- [Blog](https://waldo7labs.com/blog): Plain English articles on websites, local SEO, Google Business Profile and AI phone assistants.
- [Industries](https://waldo7labs.com/industries): A page for each trade Waldo7Labs builds for.
- [Full text for AI assistants](https://waldo7labs.com/llms-full.txt): Longer version of this file.