Breeder · Albany, NY

Empire State Bulldogs

A Frenchie Breeder Site Built Around Studs and Puppies.

  • Stud booking
  • Puppy listings
  • Waitlist
Visit the live site See the build

The business

What they needed

Empire State Bulldogs breeds French Bulldogs in Albany, NY and offers stud service across New York State and beyond. Someone buying a puppy or booking a stud is about to spend real money with a stranger.

They want to see the dogs, know exactly what they are paying for and what comes with it, and reach a person fast.

What we built

The build, screen by screen

The homepage leads with the phone number and two clear paths: view the studs or see available puppies, and the call button sits in the header on every page. King Simba, the flagship stud, has a full profile with his stats, DNA color panel and health clearances. Anything not yet backed by lab paperwork is tagged Pending.

empirestatebulldogs.com
The Empire State Bulldogs home page from the top, on a desktop
The live home page, from the top. Hover or scroll to it to watch it run.
The Empire State Bulldogs home page on a phone
On a phone
  1. King Simba's stud page on a laptop and a phone: his photo gallery, registry, color, weight, height and proven stats each tagged Pending, the $500 non-refundable booking deposit, a Book King Simba button and the 518-917-3429 call button.

    King Simba's page

    The flagship stud gets his own page. Photos, his stats, the $500 booking deposit and what it covers, then a Book button and the phone number right under it. Anything not yet backed by lab paperwork carries a Pending tag.

  2. Four phone screens of the King Simba booking section: the Shipped Breeder Box tab with $500 due today, the six numbered steps and what the buyer covers, the Live Cover tab, and the deposit panel with Request Cash App and Request Venmo buttons. Captured on the live site, nothing sent.

    Booking a stud, step by step

    Two ways to breed: a chilled Breeder Box shipped to your vet, or live cover in Albany. Each path shows what is due today, when the balance is due, every step in order and what the buyer covers. Deposit details are sent after a call or text.

  3. The How It Works row on a laptop with four cards: Deposit, Paperwork, Timing and Breed. Beside it a phone shows the Genetics and Clearances section with the DNA color panel, each result tagged Pending.

    Four steps, and the paperwork

    Deposit, paperwork, timing, breed. The whole stud process fits on one row. The DNA color panel and health clearances are listed in full, and any result still waiting on lab documents is marked Pending instead of stated as fact.

  4. Four phone screens: a Lilac Merle Fluffy puppy card with Call to Meet and Ask About Lilac buttons, the contact page with the call or text card, the Next Litter On the Way section with expected colors and what is included, and the Join The Waitlist deposit card with a Request Deposit Details button.

    Puppies and the waitlist

    Each available puppy gets a card with photos, coat, a short write up and two buttons: Call to Meet and Ask About that puppy. When the next litter is on the way, families can join the waitlist, and the deposit is only asked for after a call.

  5. Four phone screens: the Every Puppy Includes checklist on the homepage, the Health Guarantee page with the one year genetic guarantee, the Shipping Info page with flight nanny service, and the FAQ page with the health guarantee question open.

    What comes with every puppy

    Vaccinations, deworming, a vet check, the health guarantee, a microchip, a starter kit, breeder support and registration papers, listed on the homepage. The health guarantee, shipping and FAQ pages each answer the questions buyers ask before they call.

The whole build

He can be booked as a chilled Breeder Box shipped to your vet or as live cover in Albany. Each path shows the $500 booking deposit, when the balance is due, every step in order and what the buyer covers, and the four step stud process is laid out on the page. Deposit details are sent after a call or text.

Available puppies are listed with photos, coat and a button to ask about each one. A waitlist catches the next litter, and everything that comes with a puppy is spelled out, from vaccinations and a microchip to registration papers. Health guarantee, shipping and FAQ pages back it up.

Brand match

Built in their colors

Read straight off the live site: the logo where it sits, the colors by how much of the page they cover, and the type they set.

Logo

Empire State Bulldogs logo, as it sits in the site header

Kept as they had it, at every size from the header to the phone menu.

Palette

  • #000000Base
  • #ffffffText

Black and white on their site, so black and white here.

Type

The Empire State Bulldogs headline, "New York's Premier French Bulldogs", set in Outfit

Headlines Outfit

Connections

What it is wired to

The parts that do the work in the background, so the owner does not have to.

  • Call buttonIn the header on every page
  • Stud bookingBreeder Box or live cover, $500 deposit

Empire State Bulldogs

empirestatebulldogs.com

  • Puppy inquiriesA button to ask about each puppy
  • WaitlistCatches the next litter

By the numbers

What the site holds

Counted on the live site or in the build. No made up growth numbers.

  • 2 WAYSStud ServiceA chilled Breeder Box shipped to your vet, or live cover in Albany
  • 4 STEPSStud ProcessDeposit, paperwork, timing and breed, laid out on King Simba's page
  • $500Booking DepositNon-refundable and credited toward the stud fee, spelled out before anyone pays
  • EVERY PAGECall ButtonThe phone number sits in the header on every page, on phones and computers
  • 8 INCLUDEDEvery PuppyShots, deworming, vet check, health guarantee, microchip, starter kit, support and papers
  • WAITLISTNext LitterFamilies can join before the puppies are listed

Built with

  • Next.js 16
  • Tailwind CSS 4
  • TypeScript
  • Cloudflare Pages
  • Schema.org

See it for yourself

empirestatebulldogs.com

Visit the live site
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