Events · Schenectady, NY

Marquee MomentsMarquee Moments

A Rental Site That Turns Browsers Into Quote Requests.

Live letter preview
Estimate builder
Leads page

The business

What they needed

Marquee Moments rents 4 foot light up marquee letters for weddings, birthdays, proms and corporate events across New York's Capital Region. Nobody can see the letters in person before renting them, so the site has to help people picture the setup at their own event.

Every venue is different too. Stairs, a long carry or an outdoor lawn change what a setup takes, so a price given without those details can be wrong.

What we built

The build, screen by screen

The site is built in their gold and charcoal, with event video behind the headline and photos of lit up setups all the way down. The Event Estimate Builder does the selling. Customers type up to three lines and watch the lit letters appear as they type, pick lighting upgrades, a Signature Icon and extras like fog, cold sparks or a tent, then answer three short steps about the event, the venue and the timing.

The Marquee Moments home page from the top, on a desktop — The live home page, from the top. Hover or scroll to it to watch it run.

The Marquee Moments home page on a phone — On a phone

Type it, see it lit
Customers type their phrase and the marquee letters light up on screen as they type. A running count shows which package it falls in and the starting price, and the Signature Icon adds a lit heart, ring or @ to the end.
An estimate in four short steps
After the letters come the event, the venue and the timing. When the details fit a standard setup, the preliminary estimate shows on screen line by line and a copy goes out by email.
Tricky venues get a second look
Stairs, a long carry, grass, an outdoor setup or a big display change what a job takes. The builder spots those answers, asks for photos of the setup area, and tells the customer what the team will check before pricing it.
Every request in one place
Each request lands on a private leads page with the estimate, the venue answers and anything flagged. The team sets a status, marks who needs a follow up, keeps notes and exports email and text opt ins.
A page for every town
95 town pages cover seven Capital Region counties, from Albany and Troy to Saratoga Springs and Lake George. Each one sends people straight to the estimate builder.

The whole build

If everything fits a standard setup, the preliminary estimate shows on screen line by line and a copy goes out by email. If it does not, like stairs, a long carry, grass, an outdoor setup or 7 or more characters, the request is flagged for review, the customer is asked for photos of the setup area and told what the team will check. Every request lands on a private leads page where the team sets a status, marks follow ups, keeps notes, sees any photos and exports email and text opt ins.

Packages and prices are posted, the rental process spells out the 50% deposit that holds a date and the delivery, setup and removal that come with every rental, and 95 town pages cover Albany, Saratoga, Rensselaer, Schenectady, Warren, Washington and Schoharie counties.

Brand match

Built in their colors

Read straight off the live site: the logo where it sits, the colors by how much of the page they cover, and the type they set.

Logo

Kept as they had it, at every size from the header to the phone menu.

Palette

#d5be8cAccent
#fdfbf7Base
#000000Surface

This page wears their accent too.

Type

The Marquee Moments headline, "Make Your Event Unforgettable", set in Outfit

Headlines Outfit

Connections

What it is wired to

The parts that do the work in the background, so the owner does not have to.

Estimate builderLetters light up as they type
EmailA copy of the estimate to the customer
Venue checkTricky setups flagged, photos asked for

Marquee Moments

marqueemoments.net

Leads pageStatus, follow ups, notes and photos
DatabaseEvery request saved
Photo storageSetup photos kept with the request

By the numbers

What the site holds

Counted on the live site or in the build. No made up growth numbers.

LIVELetter PreviewCustomers type their phrase and see the lit letters before they ask for anything
4 STEPSEstimate BuilderThe display, the event, the venue, then timing. The preliminary estimate shows on screen and goes out by email
FROM $499Posted Prices$499 for 1 to 2 characters, $749 for up to 4, then $99 for each extra character
4 WAYSLightingWarm white, remote looks, full color control from an iPad, or music reactive
95Town PagesOne page for each town they serve, across seven Capital Region counties
4 VIEWSLeads PageFollow up needed, logistics review, open and all, with status, notes and opt in exports