Retail · Iron Station, NC
W7 MerchW7 Merch
Our Own Store, Built Like the Ones We Sell.
- Made to order
- Reserve before launch
- Wheel and Gold
The business
What they needed
We sell online stores to local businesses, so we wanted one of our own that works the way we tell clients theirs should. Merch made when it is ordered, so there is no stock sitting in a garage.
A way for people to pick what they want before the store opens on 11/1, without taking a card or money before we can sell. And a reason to come back after the first visit.
What we built
The build, screen by screen
We built the store into waldo7labs.com. Each piece is printed by Printful when it is ordered and ships in 2 to 7 days, with flat $6.99 shipping in the US. Shoppers can search, filter by type and shop by collection, and bundles take money off in the cart on their own: 2 pieces for $3 off, 3 or more for $6 off.
Made when you order it
186 pieces in 13 collections, from $5 up. Search, filter by type or shop a collection. Printful prints each piece when it is ordered, so nothing sits in stock, and shipping is a flat $6.99.
Pick it, reserve it
Before the store opens, each product page has Reserve it. Pick the color and size, add a first name and email, and the pick is saved for the opening day email. Free, no card, not an order. Complete the fit adds a matching piece in one tap.
The W7 Wheel
A free giveaway with 3 winners every round: launch day 11/1 at noon, then Black Friday. No purchase needed. Each person gets their own slice and can build up to 15 entries.
The W7 Club and Gold
One page for ways to win, save and earn. W7 Gold is free club points from a Welcome Spin and a Daily Spin, with streak bonuses. Trade 100 for a wheel entry, or save up for a sticker, $5 off merch or $25 off a website.
The whole build
Until the store opens, every product page has Reserve it: pick a color and size, add a first name and email, and we email that pick first on opening day. It is free, takes no card and is not an order. Reserving also counts as an entry in the W7 Wheel, a free giveaway with 3 winners on launch day and again on Black Friday, no purchase needed.
The W7 Club page puts the wheel, sales, the $50 referral and W7 Gold in one place. Gold is free club points from a Welcome Spin and a Daily Spin, traded for wheel entries, merch codes or credit on a website. It all runs off one email.
Checkout runs through Stripe and opens 11/1.
Brand match
Built in their colors
Read straight off the live site: the logo where it sits, the colors by how much of the page they cover, and the type they set.
Logo
Kept as they had it, at every size from the header to the phone menu.
Palette
- #f44901Accent
- #ffd400Second accent
- #1d1b19Background
- #000000Surface
- #ffffffText
This page wears their accent too.
Type
Headlines anton · Body inter
Connections
What it is wired to
The parts that do the work in the background, so the owner does not have to.
- PrintfulPrints and ships each piece when ordered
- StripeCheckout, opening 11/1
W7 Merch
waldo7labs.com/merch
- EmailReserved picks sent first on opening day
- W7 ClubThe wheel, Gold points and perks
By the numbers
What the site holds
Counted on the live site or in the build. No made up growth numbers.
- 186PiecesTees, hoodies, hats, mugs, stickers and more, in 13 collections
- NONEStock On HandEvery piece is printed by Printful when it is ordered
- $6.99ShippingFlat per order in the US
- FREEReserve ItPick a color and size before opening day, no card
- 3Wheel WinnersEach round, on launch day and Black Friday, no purchase needed
- 11/1Store OpensCheckout stays closed until then
Built with
- Next.js 16
- TypeScript
- Tailwind CSS
- Cloudflare Pages Functions
- Printful
- Stripe
- Resend
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