Retail · New York, NY

Bad Empire

Watches, Merch and Stud Service Under One Brand.

  • Shopify merch
  • Watches by quote
  • Stud booking
Visit the live site See the build

The business

What they needed

Bad Empire works out of a booth in New York's Diamond District and sells very different things: one of a kind flooded watches priced by quote, made to order trucker caps at a fixed price, and French Bulldog stud service. Each one needs a different next step, and all of it had to feel like one loud, consistent brand.

What we built

The build, screen by screen

We built a custom storefront in their street style. The caps pull from Shopify with their photos, prices, highlights and specs, and Buy Now goes straight to Shopify checkout. Watches live in The Vault, filtered by collection or found by search, marked limited or sold out, and every piece leads to Call for Quote.

badempire.vip
The Bad Empire home page from the top, on a desktop
The live home page, from the top. Hover or scroll to it to watch it run.
The Bad Empire home page on a phone
On a phone
  1. Four phone screens of badempire.vip: the LiV2CR8 trucker cap drop on the home page, the trucker caps grid at $28 each, the OG trucker cap page with its $28 price and Buy Now button, and that cap's details, highlights and specifications. The site's star rating line is blurred.

    Caps priced straight from Shopify

    The trucker caps, their photos and their prices come from the Shopify store. Each cap page shows the details and highlights, and Buy Now hands the order to Shopify checkout.

  2. Four phone screens of The Vault: the AP x Swatch filter showing two pocket watches with Call for Quote, the Cartier Santos filter with each piece marked sold out, the Audemars Piguet x Swatch OTG Roz page with its Call for Quote button, and the Cartier Santos Golden Sovereign page with a disabled Sold Out button. The star rating line is blurred.

    The Vault, by quote

    Every watch lives in The Vault, filtered by collection or found by search. Pieces show Call for Quote instead of a price, and the Cartier Santos pieces stay up marked sold out.

  3. Four phone screens: The Blueprint custom 3D studio page, its Vision and CAD Design steps, the Custom 3D Watch Blueprint Deposit piece in The Vault with Call for Quote, and the contact form typed with demo data (Demo Customer, demo@example.com), not sent.

    Custom watch commissions

    The Blueprint page walks through a custom piece: pick the base watch, approve a 3D design, then the jewelers build it. The commission sits in The Vault too, and every quote request ends at the contact form, which emails the shop.

  4. Four phone screens of the breeders page: King Mauve's photo with the $500 deposit and Reserve Your Slot button, the Shipped Breeder Box option with Request This Slot, the Deposit to Puppies steps, and the questions list with the deposit refund answer open.

    King Mauve stud service

    The French Bulldog stud has his own page. A $500 deposit holds a slot, shipped in a Breeder Box or bred in person, and a slot request gets a contract and invoice back. Six common questions are answered right on the page.

  5. The badempire.vip home page on a laptop with the Coffee menu open, showing Diamond Blend marked coming soon, next to the phone menu with Watches, Merch, Coffee, Breeders, Custom Lab, Blog and Hit Us tiles.

    Everything under one menu

    Watches, merch, coffee, the stud and custom work all sit in one menu on desktop and phone. The Diamond Blend coffee already has its spot, marked coming soon.

The whole build

The Blueprint page explains custom watch commissions step by step, and quote requests land in a contact form that emails the shop. King Mauve has his own stud page with two ways to breed, a $500 deposit, the Breeder Box and straight answers, and slot requests come in through the same form. The Diamond Blend coffee already has its place in the menu, marked coming soon.

Brand match

Built in their colors

Read straight off the live site: the logo where it sits, the colors by how much of the page they cover, and the type they set.

Logo

Bad Empire logo, as it sits in the site header

Kept as they had it, at every size from the header to the phone menu.

Palette

  • #050505Base
  • #ffffffText

Black and white on their site, so black and white here.

Type

Bad Empire

Headlines Bangers · Body System sans

Connections

What it is wired to

The parts that do the work in the background, so the owner does not have to.

  • ShopifyCaps, prices and specs pulled live
  • Shopify checkoutBuy Now goes straight to it

Bad Empire

badempire.vip

  • EmailQuotes and stud requests reach the shop
  • GoogleProduct and blog data Google can read

By the numbers

What the site holds

Counted on the live site or in the build. No made up growth numbers.

  • SHOPIFYMerchCaps, photos and prices pulled from Shopify, with Buy Now handed straight to Shopify checkout
  • BY QUOTEWatchesEvery piece in The Vault leads to Call for Quote, and sold out pieces stay up marked sold out
  • 4Vault FiltersAll, Cartier Santos, AP x Swatch and Custom G-Shock, plus a search box
  • 2 WAYSStud ServiceShipped Breeder Box or live cover, each held with a $500 deposit
  • 6Stud QuestionsDeposit, Breeder Box, health testing and repeat breeding answered on the page and marked up for search
  • 7 POSTSGuidesBlog posts on flooded G-Shocks, the Diamond District, the blueprint process and the cap drop

Measured 10/2026, mobile Lighthouse

  • 100SEO

Run on the live home page.

Built with

  • Next.js 16
  • React 19
  • Tailwind CSS 4
  • Shopify Storefront API
  • Cloudflare Pages
  • Resend
  • Schema.org

See it for yourself

badempire.vip

Visit the live site
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